So, you finally got around to setting up a Facebook page and maybe even a Twitter account for your organization...but are you truly engaging your members or regular donors?
Just like successful customer-focused companies do, (check out www.facebook.com/kimptonintouch) you too should create a facebook page to regularly interact with your members or donors.
What can I do with my new member facebook page?
With this new "customer relationship management" tool, you can:
-- Provide member-only announcements and incentives.
Example: "We are hosting a special training session on 'using social media to engage donors'...please click here to register for this member-only event."
--Engage donors and ask for their input.
Example: "Good morning friends, today we are considering doing either a 5K or a raffle to raise the extra money we need to fund project X, which idea do you support and why?"
--Gain new members and supporters.
Example: "Our organization just received a corporate sponsor to fund a new effort IF we can enlist 100 new members by the end of the week. Can you help? Please send this invitation link to your friends and family...."
--Invite your members or donors to special events or to participate in campaigns
Example: "Today we launch the Save the Park campaign...be the first to like the new web site and help us share the word with others"
--Provide discounts for admission (if you are a museum for example) or for partner or corporate sponsors or donors.
Example, "This coming Tuesday only - come to the museum and bring 2 extra guests for free" OR
"Thanks to our generous sponsor, X Company, we are giving out a limited number of coupons for $10 off your next grocery purchase when you donate $10 to our new project"
Was this advice helpful?
Do you need some help implementing these ideas?
Please let me know how I can help! 415-857-5857 or vanessa@exitomarketing.com
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