Planned Parenthood won, thanks to an online uproar

This is a powerful example of how social media can be used to influence decisions - as was the case for the Susan B Komen Foundation and its decision last week to cut funding for breast cancer screenings at Planned Parenthood clinics.

This turned out to be a excellent case study in galvanizing donor support for PP and affecting change at Komen.

http://mashable.com/2012/02/03/komen-planned-parenthood/

Making your sponsors happy, showing results to prospective sponsors

Here is a good example of showcasing your sponsors, which will show prospective sponsors that it's worth partnering with your non-profit.

http://www.donorschoose.org/about/partnership_center.html

What does Kodak have to do with Teeth anyway?

Below is an excerpt from the e-newsletter of my dental office in DC. I am still on their email list and can't make myself opt out because their irrelevant info is oddly entertaining. At first, I thought this was a silly marketing tactic because most of what they talk about has nothing to do with dental hygiene, but now I am starting to think it's very clever.

Thoughts?

					How Tragically Ironic! It's the New DC Dental Spa Trivia Challenge Question.  January 19, 2012, an American manufacturing icon, the Eastman Kodak Company, filed for Chapter 11 bankruptcy protection. In a single decade, the world's reliance on Kodak photographic film disappeared as the world embraced an entirely new way of taking pictures called "digital photography." The man credited with inventing the digital camera, the device that would eventually lead to Kodak's demise, was an engineer named Steven Sasson.   Here's your New DC Dental Spa Trivia Challenge Question: "Sasson was employed by what company?"