Monday, February 6, 2012

Planned Parenthood won, thanks to an online uproar

This is a powerful example of how social media can be used to influence decisions - as was the case for the Susan B Komen Foundation and its decision last week to cut funding for breast cancer screenings at Planned Parenthood clinics.

This turned out to be a excellent case study in galvanizing donor support for PP and affecting change at Komen.

http://mashable.com/2012/02/03/komen-planned-parenthood/

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