What does Kodak have to do with Teeth anyway?

Below is an excerpt from the e-newsletter of my dental office in DC. I am still on their email list and can't make myself opt out because their irrelevant info is oddly entertaining. At first, I thought this was a silly marketing tactic because most of what they talk about has nothing to do with dental hygiene, but now I am starting to think it's very clever.

Thoughts?

					How Tragically Ironic! It's the New DC Dental Spa Trivia Challenge Question.  January 19, 2012, an American manufacturing icon, the Eastman Kodak Company, filed for Chapter 11 bankruptcy protection. In a single decade, the world's reliance on Kodak photographic film disappeared as the world embraced an entirely new way of taking pictures called "digital photography." The man credited with inventing the digital camera, the device that would eventually lead to Kodak's demise, was an engineer named Steven Sasson.   Here's your New DC Dental Spa Trivia Challenge Question: "Sasson was employed by what company?"